Any conversation about influencer marketing should start with a precise definition of the influencer. Who exactly are influencers?
How does influencer marketing give a boost to your product or service?
What tips can successful marketers give on working properly with influencers to get maximum results?
How can influencer marketing help your website’s SEO efforts?
Influencers are prominent and well-known figures in the industry in which your brand operates. Contrary to popular belief, influencers are not necessarily celebrities, such as Cristiano Ronaldo and Ariana Grande. Depending on your brand’s line of business, its influencers may be CEOs or consultants. Indeed, a CEO’s social presence is crucial to building trust and loyalty. Research shows that 82 percent of consumers have more trust in a company whose CEO engages on social media. There is a correlation, then, between a company’s success and its CEO’s activity on social media channels. Tim Cook, the CEO of Apple, tops the charts of Twitter’s influencers, followed by Bill Gates and Elon Musk. Bloggers or journalists, or anyone perceived as an authoritative figure in the same niche, can be influencers as well. Thus, Anderson Cooper, CNN, and Rachel Maddow, MSNBC, are considered the most influential journalists on Twitter.
Influencers are perceived as experts in their field and have a high level of credibility. Another crucial trait influencers share is a large number of followers on social networks. Followers are influencers’ loyal audiences that show a high level of engagement with their content and always keep their eyes and ears open for any news influencers post. Some influencers boast up to 255 million followers. Bill Gates (@Bill Gates) has 53,220,364 followers on Twitter. Gates is followed by Elon Musk, who has 36 million Twitter followers. Richard Branson, the CEO of Virgin, comes next surrounded by more than 12 million followers.
Influencers address their marketing messages directly to consumers. Consumers, in turn, address their messages to influencers in their field, thereby establishing an ongoing relationship with them that benefits both parties. For people like us, this is a large-scale exposure to a targeted audience, done through an intermediary who is perceived as reliable and trustworthy. Influencers receive additional exposure through guest posts on the brand blog and even get tangible rewards such as money and free products.
Brands employing influencers’ help increase their conversion rate by 10 times. Influencer marketing achieves a higher ROI than any other digital marketing channel.
One of the most important tasks of any webmaster is to get as many backlinks as possible from relevant and highly authoritative domains in his or her field. This is not an easy feat, since it requires a considerable investment of time and money.
This is where social influencers come in, giving people a valuable opportunity to create high-quality natural links to their website and paving the way to a higher ranking. Note that when an influential blogger with his own website links to your site, you have already received a quality link. In addition, when a key figure in your field shares a link to your site, the chances of people following it increase.
When you use influencers’ service make sure to discuss in advance the time at which they upload their posts. It is essential to upload posts only at the time when your business is open and when you are free to answer messages and comments.